Energy Efficient Digital Mobile Billboard Advertising Strategy

The digital mobile billboards of today consume the lowest energies. All thanks to the latest in LED technology that uses the smallest energies to give the brightest output. The array of LEDs are controlled by microcontrollers that are programmed to go on one at a time, sequentially, or as a group. It looks very bright, but the power consumption is considered deficient. Every square foot of illuminated digital mobile billboard consumes a kilowatt-hour of energy in a hundred hours of continuous use. When translated to other words, a hundred square feet Illuminated billboard consumes only one-kilowatt hour of power per hour of usage. 

Busting The Myths 

Digital billboards are the best outcome of the technological innovation that this century has brought about. Owing to the low power consumption from the highly efficient LED light sources and the high bright luminosity gives it better visibility even in the darkest of nights. With the calculation of one-kilowatt-hour energy consumer per hour for a hundred square foot illuminated digital mobile billboard, it becomes an economic as well as ecological alternative to those halide billboards on the side of the roads. The digital mobile billboard cost less than an average home for its annual running costs. Especially in cities such as Las Vegas which is one of the neon capitals of the world, makes it the largest energy consumer for signboards and neon signs.

Maximum Eye Candy

The light-emitting diodes used as a light source can be driven to higher intensity outputs by providing proper cooling. As the surface mount device tends to get warm quickly, heatsinks and cooling fans need to be contained within the casing of the digital mobile billboard. With the multi-coloured LED arrays available, the whole digital mobile billboard can be designed like a huge TV to display entire television commercials. This is the most significant advantage of digital mobile billboard over traditional signboards and advertisements. Static signs might become routine and annoying to the frequent commuters. Having an animation or distinct advert for a set period will keep the freshness alive and viewers engaged with the brand names as well.

Whether To Or Not To? 

If at any time you are in doubt of whether to go for a digital mobile billboard or not, the answer is always to go for it! They are the future, and with annual energy consumption lower than that of an average household, it is the right choice to go for an advertising model. Most signboards come with a programmable controller and storage that allows multiple advertisements to be running at the same billboard. This is very effective at busy signals, and nearby stores where there are announcements and product releases to be displayed. Multiple displays are arranged as a grid to get a more prominent display.

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